Why Fit Must Not Have Bought Dating Website OkCupid
On April 7, 2010, OkTrends, the most popular OkCupid web log that summarizes internet dating investigation, ran a tale entitled “why you need to never ever buy internet dating.” Curiously, that post has been taken out of this site. (honoring the idea, other internet sites nevertheless url to in which the article as soon as resided; tourist are instantly redirected to the OkTrends squeeze page.) Could that be because Match, a long-time member in the relationship online game, just bought OkCupid for $50 million in earnings?
“Today I want to showcase exactly why the technique of paying for schedules on internet like fit and eHarmony is actually fundamentally damaged, and broken-in techniques we don’t realize,” OkCupid co-founder Christian Rudder launched the “never ever shell out” facts. (A cached adaptation seems right here.) “to begin with, their business design exacerbates a problem entirely on every dating website. For another thing, when I’ll clarify, shell out internet sites need an original bonus to profit from their customers’ disappointment.”
OkCupid launched in 2004 as an alternative to subscription-based internet like complement and, even today, brings in the majority of its funds from standard advertising strategies.