‘Penthouse’ produces $500M hookup with social webpages Various
BAY AREA — In what might be an archive in the adult-entertainment field, Penthouse journal’s publisher says they paid $500 million for a Silicon Valley team working one of the primary intimately oriented social-networking website.
The offer established Wednesday for Palo o-based Various contributes AdultFriendFinder to Penthouse’s profile as it expands more in to the fast-growing industry of social media sites led by MySpace and fb.
“this is where the funds is actually,” said Marc Bell, Chief Executive Officer of Penthouse news cluster.
The deal appear just like the $13 billion adult-entertainment market shifts considerably resources on line amid increasing competition and a dive in sale and renting of X-rated DVDs and related food.
Penthouse hopes to succeed by gobbling right up as much adult-focused companies as is possible, Bell stated, with a close look toward getting Penthouse public. He along with his partner, Daniel Staton, bought Penthouse in 2004 in a bankruptcy court reorganization.
Pros throughout the grown sector mentioned they can not remember a package larger than one launched Wednesday. “probably, it’s a record,” states Frederick way, author of Obscene income: The business owners of Pornography during the Cyber era. “it surely underscores the shift from conventional media to brand-new news.”
With Various, Penthouse claims it’ll have income of $340 million this season, making it the entire world’s biggest adult-entertainment team. Lane stated the offer is a further test to Playboy Enterprises, plawhich Hugh Hefner founded in 1953.